The IMD Travel Future Readiness show us really interested data such as ranks 33 of the world’s largest travel companies and what's new technology and adaption that hoteliers do to welcome the new era of travel industry.
Highlighted topics:
The travel industry stands at a strategic crossroads in 2025, facing an AI-driven revolution alongside four transformative forces: personalization and digital transformation, sustainability demands, the blending of business and leisure travel (‘bleisure’), and a business’s financial resilience through diversification.
Companies with strong direct customer relationships and robust digital footprints stand to benefit the most. Those with “sticky” brand loyalty (like Airbnb, which generates 90% of its traffic directly with travelers, or Marriott’s Bonvoy loyalty program) face less risk from AI intermediaries, as travelers will likely instruct their AI assistants to ‘check Marriott and Airbnb first’ rather than allowing completely autonomous decision-making.
Travelers now expect real-time updates, seamless mobile apps, and curated itineraries built on robust data and AI engines.
Despite recent political or media rhetoric on sustainability or diversity, responsible tourism remains a priority for an increasing share of travelers. A recent study found that 78% of luxury travelers favor companies with strong sustainability policies – proof that caring for the planet isn’t just a niche preference but mainstream, even among high-end
Hotel that deliver a steady stream of shareable, well-documented ‘wow’ factors through digital ecosystems where technology enhances the guest experience without becoming the experience itself, plus offer the best face-to-face experience will be the winner
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