Social Medias in 2025: The next level of social media strategy in hospitality industry
- Bali Online Marketing
- 3 days ago
- 1 min read
In 2025, social media isn’t just a tool—it’s one of the main pillars of a hotel’s marketing strategy. Worldwide, 35% of travellers now use platforms like Instagram and TikTok for inspiration. With over 80% of people active on social media, your hotel’s digital presence can make or break your bookings. The numbers don’t lie—hotels leveraging social platforms see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin. How do you hook travellers scrolling at lightning speed? How do you turn a double-tap into a confirmed stay?
Takeways:
Short-form video grabs eyes: Reels and TikTok are your booking boosters.
User Generated Content builds trust: Guests’ posts outshine your ads every time.
Tailor regionally: Visuals and hashtags hit home hardest.
AI and AR: Tech streamlines and wows in equal measure.
Stories connect: Staff and guest tales turn followers into bookers.
Get full insights from: Shiji
